A growing number of writers and creatives became frustrated with the oversaturation of irony during the 20th century. Many felt that irony was a “lazy” alternative to constructive thought. These sentiments culminated in the 1980s with the beginning of the “New Sincerity” movement. The movement began in Austin, Texas, amongst a group of musical artists reacting to the heavily ironic Punk Rock and New Wave movements. The movement began to spread to literature, artwork and, eventually, pop culture when famed National Public Radio host Jesse Thorn began popularizing the term in interviews in the early 2000s.